Started in 1996, Hawaiian Queen Co. is a second-generation, local family-owned farm on the Big Island of Hawaii, which specializes in the highest quality Latshaw Italian & Carniolan Queen Bees.

Inspired by the colors and images from their logo, the ad's design incorporates a red brush script, reminiscent of a hand painted sign board, coupled with a  digital illustration of a honey bee and Hardy Hibiscus.