Women In Need

Women in Need is a local Hawaii nonprofit organization that empowers individuals who have been through domestic violence, homelessness, substance abuse and incarceration. Committed to guiding women, men and teens toward sobriety, self-esteem and responsibility; Women in Need considers the needs of the entire family. Whether victims of domestic violence, substance abuse or incarceration, the organization helps clients to develop the tools and skills they need to become independent and productive members of the community. Women In Need currently operates half way homes for women on both Oahu and Kauai.

Women in Need’s annual Win For Win charity event is a fun-filled casino night with full sized casino games by Just Like Vegas. Guests are invited to a night of games, door prizes and more! Tickets include a full dinner, catered by the Hilton Waikiki, play money for casino games and champagne. Proceeds for the event go to help with direct services such as transitional housing, a professional clothes closet, domestic violence prevention, parenting classes, job placements and much more.

When our good friend and marketer, Sharon Gutierrez, approached to help her with some of the promotional pieces for Women In Need’s Casino Night Charity Event, we were more than happy to give something back to the community. Taking into account the Las Vegas Casino theme of the charity event, we wanted to create a visual piece that would convey both the excitement and anticipation of going to Las Vegas.

Both the table cards and welcome sign feature the iconic “Welcome to Fabulous Las Vegas” imagery, which was altered in Photoshop to tailor it specifically to the organization and event. The end result is a simple yet effective promotional piece that Women in Need will be able to use for many years to come.