Sacred Jewels of Mu
We were contacted by Jason Park to design a logo for his new jewelry company, which features hand crafted rings and pendents which highlighted and reflected the lost civilization of Mu (similar to Atlantis), and the mystical philosophy of ancient Polynesian and Hawaiian culture. The “sacred jewels” are a contemporary take on Hawaiian art, fusing traditional tribal design work with gothic calligraphy and jewelry styles.
For the Sacred Jewels of Mu logo, we decided to go with decorative flourishes and a custom font face which blended the mystical nature of the company with its gothic and polynesian influence. The artwork was initially hand drawn and later vectorized using Adobe Illustrator.
*The company has recently changed its name simply to “Sacred Jewels of Mu”. You can visit Sacred Jewels of Mu’s store on Beach Walk, next to the Royal Hawaiian Shopping Center in Waikiki.