Energy Matrix was a small local start up company located in Honolulu Hawaii. Established towards the beginning of Hawaii’s “green movement”, the Energy Matrix served as a small consulting firm to local home owners and businesses; focusing on educating them on the financial and ecological benefits of energy conservation, along with marketing and distributing green energy saving products.
This logo stands out as being one of the very few, if not only one of our logos to incorporate the use of gradients in the design. While we typically prefer the classic elegance of solid color variations and limited color palette, we chose to make an exception with this particular logo in light of the company’s philosophy of clean energy technology.
Taking into consideration the number of renewable “green energy” resources available in Hawaii; ranging from solar to wave power, we wanted a logo that would illustrate the idea of natural energy. The logo itself takes on the idea of the earth being this nucleus of energy at the center of the iconic atom particle; visually communicating Energy Matrix’s mission and educational services. The use of gradients with a blue and green color palette, combined with a san serif typeface expresses both the technological and environmental aspects of the company.