Cindy’s Backstreet Kitchen
Located in charming downtown St. Helena, in the heart of the Napa Valley, Cindy’s Backstreet Kitchen combines the sophistication of a supper club with the flair of a speakeasy to create the perfect upscale eatery and neighborhood hang-out. The upscale restaurant features a variety of American comfort foods with a gourmet twist by master chef Cindy Pawlcyn. The restaurant is a reflection of Cindy’s love and passion for the Napa Valley, using only the freshest produce and meats, not to mention an extensive wine list, from Napa Valley and the surrounding Bay Area.
Cindy’s Backstreet Kitchen’s existing logo incorporates warm colors with a rather heavy country styled font face. While the logo does convey the idea of traditional homestyle cooking, it fails to portray the idea of the upscale Napa Valley dining experience.
For the conceptual redesign, we wanted to keep things extremely simple, using a clean and elegant typeface, reminiscent of an old American diner. The colors are subtle and highlight the elegance and upscale nature of the restaurant, with the green decorative flourishes illustrating the idea of organic freshness, that the restaurant prides itself on. The logo was never used.